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Analytics in E-commerce Industry

  • 02 January 2017
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E-Commerce boon didn’t just change the way we buy goods, it revolutionized the way we look at our customers completely. E- Commerce uses analytics as a tool to study consumer behavior further boosting sales, acquiring new customers and building a brand. There are 4 major heads in any e-commerce bu

Analytics in the Travel Industry

  • 30 December 2016
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We live in an era where internet-enabled services are lucrative businesses. Be it hotels, flights, trains or even buses and cabs – there are a number of companies that have sprung up over the last decade in the business of online booking. Today, a majority of travel-related bookings are done onlin

Data Analytics: Key decision maker in Cricket

  • 25 November 2016
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Cricket is said to be a game in which you get to see two thrillers in one match. The eternal verity which extends to all facets of this game is the factor that it could be anyone’s game till the last ball.But what if we assume the ball as data and analyse the whole game around it? The result is ve

Analytics in Airline Industry and Its Rising Importance

  • 05 November 2016
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Aviation Industry is a sector involving high cost and security concerns. Analytics in this sector has huge potential, as varied data can be collected at each touch points showcasing customer interests. Crucial factors such as weather forecast should be critically analyzed using sophisticated tools t

Analytics is Witnessing Increasing Role in Sports

  • 22 October 2016
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Professional sports industry is forecasted by Forbes to reach US$ 75bn by 2019. Due to this an entire new industry of research has sprung around sports analytics especially for pro-league matches of Football. Sports analytics first started in 2002. Being successful in sports requires a definite scie

Reimagining Retail in Face of Rising Analytics

  • 10 October 2016
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If there are two things that always stay same in retail, it is change and growth. Since its inception retail has been through transformational eras. The most prominent and inarguably the biggest game changer in the field of retail is the “Dawn of Digital era”. This has turned the retail industry

Business Analytics in Oil and Gas Industry

  • 29 September 2016
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It is not a huge stretch to say that almost any industrial activity or even a private activity in the entire world is impossible without oil and gas. These resources are not only used in heat and power space but also in everyday items like plastics, apparel and transportation. Oil & Gas is actin

Credit Analytics and its application in Businesses

  • 10 September 2016
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Credit analytics is a way to arrive at creditworthiness of a Business or an organization i.e. the ability of the Business or organization to meet its financial obligations. In technical terms, the crux of credit risk analysis lies in identifying the appropriate level of default risk associated with

From Selections to Scandals – The Role of Analytics in Sports

  • 02 July 2016
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The most popular example of application of analytics in sports is from the Hollywood movie Moneyball, which is based on the true story of a baseball coach who assembles a stellar team despite having a very limited budget. He uses the help of an economics student to use data models to identify player

How Netflix can leverage Social Media to capture the Indian marke

  • 15 June 2016
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The much-awaited launch of Netflix in India has been met with a mixed response. While a lot of netizens have welcomed it, many critics have their doubts about its potential for success with Indian customers. In a country where a large majority is happy with affordable yet mediocre content availabl

  • 05 June 2016
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What's customer experience? Who are your high-value customers? What is the best time to reach them? What motivates them to buy more? Customer analytics answers all your questions. Customer analytics is revolutionizing the way businesses are done today. With this you can acquire new customers with th

  • 05 June 2016
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Want to convert your idle shopping cart into sales, want to identify segments and target the right customer? Yes! E-Commerce analytics is the answer to your questions. GlobCon technologies leverage e-commerce analytics to help you grow your business. GCT will help you convert your data into decision

Consumer Behavior in B2C on Digital Platform

  • 17 April 2016
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In last article we have seen how Digital platforms can be used as an efficient channel to reach target organizations. In this article we will focus on the Consumer behavior in B2C market. Consumer behavior is a process with three stages: Pre-purchase, purchase and post-purchase. It is important to u

Predictive Analytics: Next driver of growth

  • 03 March 2016
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Predictive AnalyticsPredictive analytics is the use of various statistical techniques like machine learning, big data, predictive modeling and data mining to make predictions the occurrence of any particular event. It aids in decision making by identifying risks and opportunities for a business base

Consumer Behavior in B2B on Digital Platform

  • 19 February 2016
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The most amazing aspect of the Digital Platform is its ability to give us a virtual medium for interaction. In a way we can directly interact with people who live around the block or around the world. We have redefined the meaning of a community to new heights. These communities have been significan

Synergy between: Internet of Things and Big Data

  • 05 January 2016
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Big Data are the data sets which are so large that traditional data processing hardware and/or software systems are not sufficient to process and work with them. It addresses the challenges related to data curation, collection, organization, analysis and data security when working with large data se

How Digital Analytics can help increase business significantly

  • 21 December 2015
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Any firm with online presence wants to improve its potential and existing set of customer’s web experience which drives product/service consumption. The Digital Analytics provides us a set of tools to understand Macro as well as Micro conversions on digital platform which enhance our business goal

Healthcare Analytics: Save Cost on Medical Services

  • 09 October 2015
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With the increasing the cost of healthcare service providers, companies are aggressively looking to reduce their expenses using various services. The focus is not only on reducing the cost but also to find different ways to increase revenue. Having realized the pain points of the industry, companies

Type of Analytics: Part 2 -Diagnostic and Prescriptive Analytics

  • 10 September 2015
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In the first part we discussed about the Descriptive and Predictive analytics. To understand the data in a better way it is important to understand the reason behind why did the event occur or why was the outcome in a particular way. Diagnostic analytics helps to get the answer to this question. To

Type of Analytics: Part 1 - Descriptive and Predictive Analytics

  • 26 August 2015
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What is analytics? – In simple terms it is information resulting from the systematic analysis of data or statistics.Analytics can be broadly classified into four different categories depending on what questions does the outcome of the analytics answers. Descriptive analytics-to check what has happ

Adopt Analytics And Be One Step Ahead Of Your Competitors

  • 11 August 2015
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Analytics is all about gather data from different sources in different formats, converting it into usable form and then analyzing it to get insights about the business. Analytics has been around for some time but its full potential hasn’t been realized yet. It has high practical application in the


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