How Digital Analytics can help increase business significantly
Any firm with online presence wants to improve its potential and existing set of customer’s web experience which drives product/service consumption. The Digital Analytics provides us a set of tools to understand Macro as well as Micro conversions on digital platform which enhance our business goals. The Macro conversion data is an indicator of our performance whereas Micro conversion data is an indicator for the improvement opportunity. Digital place can be used efficiently for selling products/ services, data collection, branding, engaging customers and as a source of information.
Understand the customers
It is very important to focus and understand our customer and recognize his decision making process while travelling through purchase tunnel. In this dynamic environment, we can never be sure about the channels/ devices which customers use to reach and engage with us. So, it is better to focus on customers rather than the mediums they chose to find us. It is also important to know what our customers want to hear from us. While assessing the current state of customer touch points, the information we use should be reliable, valid and real-time to make informed decisions. Predicting the future patterns can help us to prepare well in advance not only to react towards customer preferences but also to launch a counter strategy against our competitors.
Data analysis can give a picture of the trends and patterns for purchase. We can also segment individual drivers affecting purchasing behavior among each category. A thorough analysis can reproduce solutions while looking for details. We can compare our performances with Industry leaders and benchmarks ourselves among our peers in the industry. Individualization is an important aspect which needs attention in digital analytics. It brings you closer towards your customer by enhancing the customer experience with unique and individualized treatment.
Web analytics now offer a complete package of measurement and analytic features like Custom dashboards, Content analytics and Mobile analytics. Customer analytics allows us to see things through and understand hidden problems. Audience analysis using Search engine optimization, content optimization, user experience design and engagement increases conversion rate. The content should have a feedback mechanism of real time analysis to optimize itself. It is also essential to listen to social media and other inform marketing program. We can use the online data to anticipate crisis and make optimal use of our knowledge.
Customer engagement strategy should be properly designed to ensure involvement to maximum potential customers. It includes optimizing channels, scheduling content and uploading multimedia content. The new era of engagement has resulted in a data explosion that takes us beyond analyzing clicks, counting advertising impressions, and adding up website page views.?
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