• Posted 19 February 2016

Consumer Behavior in B2B on Digital Platform

The most amazing aspect of the Digital Platform is its ability to give us a virtual medium for interaction. In a way we can directly interact with people who live around the block or around the world. We have redefined the meaning of a community to new heights. These communities have been significan...
  • Posted 02 February 2016

Trend in Analytics Industry

As usage of words like ‘Analytics’, ‘IoT’, ‘Data Science’ in managerial meetings of companies is increasing day-by-day, expectations from Analytics teams and firms have increased manifold. With more sophisticated data collection techniques and systems emerging, companies are concentratin...
  • Posted 05 January 2016

Synergy between: Internet of Things and Big Data

Big Data are the data sets which are so large that traditional data processing hardware and/or software systems are not sufficient to process and work with them. It addresses the challenges related to data curation, collection, organization, analysis and data security when working with large data se...
  • Posted 21 December 2015

How Digital Analytics can help increase business significantly

Any firm with online presence wants to improve its potential and existing set of customer’s web experience which drives product/service consumption. The Digital Analytics provides us a set of tools to understand Macro as well as Micro conversions on digital platform which enhance our business goal...





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