• Posted 15 June 2016

How Netflix can leverage Social Media to capture the Indian market?

The much-awaited launch of Netflix in India has been met with a mixed response. While a lot of netizens have welcomed it, many critics have their doubts about its potential for success with Indian customers. In a country where a large majority is happy with affordable yet mediocre content availabl...
  • Posted 03 May 2016

Healthcare Analytics: What it is, its importance and application

Healthcare analytics is a basket of technologies and skills that are used to propel efficiency in healthcare domain, to gain clinical and predictive insights into the sophisticated relations that drive healthcare outputs, costs and results.ImportanceThrough modeling, data mining, predictive analytic...
  • Posted 17 April 2016

Consumer Behavior in B2C on Digital Platform

In last article we have seen how Digital platforms can be used as an efficient channel to reach target organizations. In this article we will focus on the Consumer behavior in B2C market. Consumer behavior is a process with three stages: Pre-purchase, purchase and post-purchase. It is important to u...
  • Posted 03 March 2016

Predictive Analytics: Next driver of growth

Predictive AnalyticsPredictive analytics is the use of various statistical techniques like machine learning, big data, predictive modeling and data mining to make predictions the occurrence of any particular event. It aids in decision making by identifying risks and opportunities for a business base...





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